Sudale Communications is a public relations agency which prides itself on building successful and engaging communications strategies for its clients. The team works with entertainment and lifestyle sectors including film, stage and television; festivals and events; interior design and architecture; health and wellness; and travel and tourism.
Director and Founder, Alana Sudale is a strong strategist with skills in media and influencer relations, senior client counsel, corporate profiling, media training and crisis management. She has been integral in building the profile of brands in the Australian and New Zealand markets by creating tailored creative strategies to exceed business objectives.
With over 14 years’ experience, Alana has worked across multiple industries and is extremely well-connected, always attending networking events and keeping her finger on the pulse. Her passion for media and diverse experience led her to start her own agency, where she could devote herself to achieving long-term, consistent results for her clients.
Alana has a Bachelor’s Degree in Media and Communications from Macquarie University. She completed her secondary education first in 3-unit English and with honours in Russian and Indonesian languages.
Throughout her career, Alana has been acknowledged with multiple accreditations and industry awards including an ASTRA Award for excellence in Public Relations, a PPR Laser Award for Most Strategic Use of Media Relations and the national Minister’s Award for Excellence in Russian.
“Working in public relations is not just a job, it’s a lifestyle. The industry evolves on a daily basis and it’s important to be across new ways of engaging and connecting with target audiences. It’s an exciting ride and we work collaboratively with our partners to make sure we exceed expectations in every possible way.”
An ideal referral for me is a brand, product, service, profile or event who wants a communications campaign which drives maximum awareness and truly connects with its target audience/s in new and exciting ways.